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Under SITE → Analytics you see what happens on your page, for the last 30 days.

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The numbers

Below that there is one bar per day: light for views, dark for clicks.

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The lists

The eight most frequent in each:
  • Top-Links (top links): which links get clicked most
  • Herkunft der Besucher (visitor origin): e.g. Instagram or YouTube. “Direkt / unbekannt” (direct / unknown) means: the app didn’t reveal where someone came from
  • Geräte (devices): mobile, desktop, tablet
  • Länder (countries)
If you have added partners, there is also a card with clicks on partner links and copied discount codes. Copied codes count separately there, not as a click.

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Privacy

oxom counts without cookies and without IP addresses. So your visitors don’t see a cookie banner.
For individual links with even more detailed numbers, e.g. over time, apps and campaigns, create them as a short link under LINK and put the short link on your SITE.
Last modified on October 30, 2026