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A long address becomes a short link. It stays the same, even when the target changes. You find LINK in the sidebar under Tools.
1

Create a new link

Open LINK and create a new link.
2

Paste the target

Paste the long address, e.g. your latest video or your shop.
3

Pick a short ending

Pick a short word for the end, e.g. merch, or let oxom suggest one.
4

Create

Click Link erstellen (Create link). The link works right away.

Change the target

The link is already in twenty video descriptions and the target is out of date? Open the link and change the target. From then on, every old place leads to the new target. You don’t have to fix anything.

QR codes

Under LINK → QR CODES you get a QR code for every link, e.g. for merch, flyers or your stream overlay. The code points to the short link, so you can change the target later without reprinting.

How often it was clicked

Under LINK → Analytics you see how often your links were clicked, when and from where. No cookies and no banner for your viewers.

Code Builder

Under LINK → Code Builder you build a link with a discount code. Whoever opens it lands in your partner’s shop with the code already in the cart.

Your own domain

1

Add a domain

Open LINK → Domain and enter your domain, e.g. yourname.link.
2

Set the records

oxom shows you which DNS records to set at your domain provider. Copy them in there.
3

Wait

Once the records are right, the domain is connected. This usually takes a few minutes, sometimes longer.
You can connect several domains. The oldest one is your default domain for new links. Without your own domain, your links run on oxom.link.
The Agent creates short links for you too: “Make me a short link for my new video.”
Last modified on October 30, 2026