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With SOCIAL you write posts ahead of time and publish them later, on several channels at once. You find SOCIAL in the sidebar under Tools.

Prepare a post

1

Open the editor

Open SOCIAL → Editor.
2

Write

Write your text, add images and pick the channels.
3

Save

The draft waits until you need it.

Schedule and post

To publish, you connect Buffer once. After that you schedule and post straight from oxom, e.g. to Instagram, X, LinkedIn or YouTube. Under SOCIAL → Posten (Post) you see what is scheduled and what has already gone out. After posting, the draft disappears from the editor. Connect Buffer
Tell the Agent what it should be about, e.g. “Write a post about tonight’s stream.” It puts the draft straight into the editor. Nothing is published until you say yes.
Last modified on October 30, 2026