> ## Documentation Index
> Fetch the complete documentation index at: https://learn.oxom.de/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Views, clicks and where your visitors come from.

Under **SITE → Analytics** you see what happens on your page, for the last 30 days.

## The numbers

| Number | Meaning |
| - | - |
| **Aufrufe** (views) | how often your page was opened. Reloading within 30 minutes counts once |
| **Klicks** (clicks) | how often a link was clicked |
| **Klickrate** (click rate) | clicks per view, in percent |

Below that there is one bar per day: light for views, dark for clicks.

## The lists

The eight most frequent in each:

* **Top-Links** (top links): which links get clicked most
* **Herkunft der Besucher** (visitor origin): e.g. Instagram or YouTube. “Direkt / unbekannt” (direct / unknown) means: the app didn't reveal where someone came from
* **Geräte** (devices): mobile, desktop, tablet
* **Länder** (countries)

If you have added [partners](https://learn.oxom.de/en/werkzeuge/site/partner.md), there is also a card with clicks on partner links and copied discount codes. Copied codes count separately there, not as a click.

## Privacy

oxom counts without cookies and without IP addresses. So your visitors don't see a cookie banner.

> [!TIP]
>
> For individual links with even more detailed numbers, e.g. over time, apps and campaigns, create them as a short link under [LINK](https://learn.oxom.de/en/werkzeuge/link.md) and put the short link on your SITE.


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